Released amid massive expectations in five Indian languages, Chiranjeevi’s last outing Sye Raa Narasimha Reddy scored a decent success at the global box-office.
Though the Tamil, Malayalam and Hindi versions failed to create an impact, the original film smashed all the existing records in the Telugu states and the US diaspora barring the numbers set by Baahubali and Saaho.
After enjoying the victory, Chiranjeevi has officially kicked-off his 152nd film on the auspicious occasion of Dussehra.
Directed by Koratala Siva, the shooting of the big-budget project has reportedly begun the other day at a specially erected set in Kokapet.
While sources claim that this maiden schedule will proceed till Sankranthi, speculations are rife that Chiranjeevi will be seen as an employee of the endowments department in the film. Popular actress Trisha seems to be the frontrunner to romance the 64-year-old actor in the social drama.
This most-anticipated project is jointly bankrolled by Konidela Production Company and Matinee Entertainments. While acclaimed cinematographer Tirru is handling the camera, Sreekar Prasad will take care of the editing part and the music director is yet to be revealed.